Rebranding Project for Paired

For this exciting rebranding project, I worked as a Freelance Illustrator under the direction of Jacqui Lee, the Brand Design Lead, and their in-house Illustrator Victoria Darriba. I helped creating some illustrations and icons for Paired’s app and website, following their updated brand guidelines to bring more warmth, playfulness, and personality to the platform.

I contributed to the creation of custom illustrations for Paired’s website and app, working closely with Jacqui and Victoria. From sketching concepts to refining the final artwork, I followed precise briefs to ensure the visuals stayed true to the brand’s evolved look. The illustrations, crafted within Paired’s vibrant color palette, were designed to feel both inviting and fun while connecting with the heart of Paired’s community.

Alongside the illustrations, I helped design a set of custom icons, ensuring that each one was aligned with Paired’s refreshed aesthetic. The icons were created using Adobe Illustrator, crafted to be clear, functional, and visually in harmony with the rest of the rebrand. This helped enhance the user experience while staying true to Paired’s playful and warm vibe.

This collaborative rebranding project was a great opportunity to work with the talented Paired team to bring their vision to life. Each element was carefully crafted to reflect their vibrant and welcoming brand identity. You can explore the final designs on paired.com.

Credits
Client: Paired
Brand Design Lead: Jacqui Lee
Illustrator: Victoria Darriba
Role: Freelance Illustrator
Software: Adobe Illustrator

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